About Us

Hello, beautiful!
Simple, stylish, and made for the real you - we are NUR, your go-to footwear brand from India that’s all about making every day feel a little lighter, a little brighter, and a lot more comfortable.
We believe your shoes should do more than just look good - they should support you through every little adventure, whether that’s running errands, chasing dreams, or dancing through a lazy Sunday afternoon. That’s why our designs are fuss-free, versatile, and thoughtfully crafted to keep you smiling from the first step to the last.

Crafted with care, worn with love
Every pair is designed with comfort at its core and a sprinkle of style that fits right into your day. We work with skilled artisans who bring their experience and attention to detail to every stitch, buckle, and curve to - making sure that what you wear feels like it was made just for you.

Meet the heart behind NUR
Every journey begins with a simple joy - and for Nupur and Pratik, that joy has always been footwear. From exploring new styles to finding the perfect fit, they’ve always loved how the right pair can express personality, style, and comfort. Over time, they realized that shoes are more than fashion - they become part of your story, accompanying you through celebrations, quiet moments, and everyday adventures.
With this belief at heart, they set out to create NUR - footwear designed for real life. Thoughtfully crafted, effortlessly comfortable, and beautifully made, each pair is designed to support you through every moment - whether you’re stepping out for a celebration, running errands, or simply enjoying time with yourself.
At NUR, every pair is created with care so you feel at ease the moment you slip it on. It’s that feeling when you try something and think, “Yes! This is the one - I want to wear this again.” A pair that fits perfectly, supports you gently, and adds a little joy to each step.
That’s NUR - a celebration of style, comfort, and the small, beautiful moments that make life worth walking through.